To travel fast, you don’t need to speed down the highway. Just grab the tag that gives you a smooth ride through tolls. It helps you skip lines and avoid unnecessary traffic. To promote the service, we created a series of print ads featuring the world’s slowest animals — each one wearing the tag on their glasses.
Ad Agency: TIF Comunicação
Art Director: Lucas Alves
Copywriter: Guilherme “Vermelho” Glir
Creative Director: Waldemar Segundo/Allan Falcone