Through my love for speaking, I've developed a passion for writing. Now, I combine this skill with all the creativity I've poured into various aspects of my life to create compelling content for brands, individuals, and causes. Are you ready to go together?
To reposition this Brazilian payment methods giant, we launched two films starring two charismatic and well-known Brazilian journalists.
Ad Agency: Candyshop
Copywriter: Guilherme “Vermelho” Glir
Art Director: Rodrigo Sakata e Willian Balbueno
Creative Director: Ricardo Mercer
Video Production: Punk Films
I spent 4 years living in São Paulo, 2 of which were dedicated exclusively to Renault. A few fun things came out during that time.
Ad Agency: NeogamaBBH
Copywriter: Guilherme “Vermelho” Glir
Art Director: Letícia Rodrigues
Creative Directors: Fábio Mozeli e Márcio Ribas
What if you could name a star in the sky after your newborn child?
To travel fast, you don’t need to speed down the highway. Just grab the tag that gives you a smooth ride through tolls. To promote the service, we created a series of print ads featuring the world’s slowest animals.
Ad Agency: TIF Comunicação
Copywriter: Guilherme “Vermelho” Glir
Art Director: Lucas Alves
Creative Directors: Waldemar Segundo/Allan Falcone
I’ve always loved jingles. They’re fun, widely appealing, and, best of all, they deliver the message in a catchy, memorable way that stays with the audience. For Éx! Repellent’s first campaign, we paired that approach with strong animation work.
And you can check out the full version here:
Ad Agency: Candyshop
Copywriter: Guilherme “Vermelho” Glir
Art Director: Rodrigo Sakata
Creative Director: Ricardo Mercer
Video Production Company: Loco FIlms
Audio Production Company: Bap Tchu Rap Audio
One of the biggest challenges of being an ad copywriter is the power of brevity: saying something creative, engaging, and still true to the brief in just a few words. Pair that with striking visuals, and you’ve got something almost impossible to beat.
Ad Agency: Candyshop
Copywriter: Guilherme “Vermelho” Glir
Art Director: Rodrigo Sakata
Creative Director: Ricardo Mercer
Curitiba’s City Hall got so much done in the first 100 days of the year that, instead of cramming all that info into a radio ad, we took a different approach.
For the juiciest fruit pop on the market, ads that truly live up to it.
Ad Agency: DM9DDB
Copywriter: Guilherme “Vermelho”Glir
Art Director: Paulo Takiuti
Creative Directors: André Pedroso e João Mostério
Anyone who lives in Brazil knows the importance of Teatro Guaíra to the country. To celebrate its 140th anniversary, we created a film that highlights the people who work behind the scenes to make all this magic happen.
Ad Agency Tif Comunicação
Copywriter: Guilherme “Vermelho” Glir
Creative Director: Waldemar Segundo/Allan Falcone
Video Production Company: Pix2 Films
Audio Production Company: Bap Tchurap Audio
The cosmetics industry has long been known around the world for its cruel animal testing practices. To show that Anasol takes a different approach, we created a playful series of ads.
Ad Agency: Candyshop
Copywriter: Guilherme “Vermelho” Glir
Art Director: Rodrigo Sakata
Creative Director: Ricardo Mercer
You can start a new routine, change your habits, take care of your health, cut out the excesses, and get rid of things that harm you. But none of that guarantees a longer life if you forget to be a good driver on the road. Freshly made film, just out of the oven, for the company that manages the concession of highways across much of Brazil.
Ad Agency TIF Comunicação
Copywriter: Guilherme “Guilherme” Glir
Creative Director: Waldemar Segundo
Video Production Company: Buzz CCS
Audio Production Company: Toro Áudio
Ad Agency: OpusMultipla
Copywriter: Guilherme “Vermelho” Glir
Art Director: Ariel Augusto Marcos
Creative Director: Flávia Rennó
A delightful project to promote the use of Itaú’s bikes, one of the coolest initiatives this bank has had in our country. Bikes that facilitate transportation, carrying ideas, people, and attitudes. Kudos to the cyclists!
Ad Agency: DM9DDB
Copywriter: Guilherme “Vermelho” Glir
Art Director: Paulo Takiuti
Creative Directors: Keka Morelle e Fábio Brandão
Anyone who has walked through Curitiba knows the details that make this city one of the most beautiful in the world. Using excerpts from the city’s official anthem, we created a beautiful and contemplative tribute for the City Hall.
Ad Agency: TIF Comunicação
Copywriter: Guilherme “Vermelho” Glir
Art Director: Lucas Alves
Creative Directors: Waldemar Segundo/ Allan Falcone
Video Production: Daskino Films
Audio Production: Canja Audio
With the right insecticide, insects don’t stand a chance. A playful, distinctive campaign created to promote Torpedo insecticide.
Ad Agency: Candyshop
Copywriter: Guilherme “Vermelho” Glir
Art Director: Rodrigo Sakata
Creative Director: Ricardo Mercer
I particularly enjoy projects that come to me with a challenging problem to solve. And look at what 99Pay brought to the table: demystifying Bitcoin in Brazil to try to make cryptocurrency more popular within the 99 app. Quite complex, isn’t it?
We began by developing a versatile concept that appealed to the younger audience and finished it off with a visual style that evokes funk/trap/dancehall vibes.
With the mood and concept approved, we conducted a photoshoot blending vibrant, diverse, and youthful characters to infuse the campaign with the energy of Generation Z.
With this visual power established, we needed to make the campaign big in the digital space. That’s when I sat down in front of my computer, put on a trap beat, and wrote a funk song. Yes, you read that right! For the first time in my career, I wrote song lyrics. Funk lyrics. A funk song about Bitcoin. :O Press play below, DJ!
With a funk track produced so beautifully and professionally, we couldn’t think of anything better than making a funk music video for this song.
And since the idea was to popularize Bitcoin and dispel the myth that cryptocurrency is just for the elite folks on Faria Lima Avenue, we took the bit to the most famous beach in Rio de Janeiro.
All to prove how you can invest in Bitcoin while sitting back, relaxed on the beach, or wherever you want.
Project: Tela Marketing
Operation Leader: Luísa Paiva
Ad Agency: Taste
Creative Director: Ale Tauchmann
Copywriter: Guilherme “Vermelho” Glir
Art Director: Guilherme Rubini
Video Production Company: Flavor
Scene Director: Gabriel Twardowski
Audio Production Company: Canja Áudio Culture
As soon as I moved to São Paulo, I got hooked on street running. I lived very close to Ibirapuera Park, and it was delightful to start my days with the first light of the sun, doing long runs in that beautiful park. It was a pleasant surprise to be able to work at an agency that handled the account of my favorite sneaker brand. 🙂
Ad Agency: NeogamaBBH
Copywriter: Guilherme “Vermelho” Glir
Art Director: Luka Basconcelos
Creative Directors: Fábio Mozeli e Márcio Ribas
The highest point in Curitiba. That’s the bold promise that GT Building is set to deliver upon with the completion of OÁS: a 50-story high-rise designed for the luxury market in Curitiba, Southern Brazil, offering a fresh perspective of the city’s skyline.
Beyond its towering height, this development will provide an unforgettable experience for future residents, with attention to detail evident from the very beginning in the prospectus.
For the OÁS launch campaign, we departed from the typical approach of real estate developers and crafted a Limited Edition Noble-Book: a notebook filled with exclusive insights and featuring a design inspired by international fashion magazines.
In addition to street media carrying the same visual vibe as the book, the campaign also featured a manifesto-film unlike anything you’ve seen in the real estate market, adding value to the apartment that goes far beyond square footage.
For those interested in behind-the-scenes and making-of content, there’s some really cool footage of the shoot for this campaign featuring the two international dancers we brought in specifically for the photoshoot.
Ad Agency: Taste Ag
Copywriter: Guilherme “Vermelho” Glir
Designers: Ana Beatriz Ribeiro e Ale Tauchmann
Creative Director: Ale Tauchmann
Video Production Company: Flavor
Do you believe in the genie of the lamp? Even when you’re so tired that you can’t tell if the genie is part of your dream or reality? We used this concept in a very polished and effective production to launch the new line of gaming notebooks in Brazil.
Ad Agency: Kontent Hub
Copywriter: Guilherme “Vermelho” Glir
Creative Director: Yuri Franco
Scene Director: Marcelo Nava
Ad Agency: Marketdata
Art Director: Ricardo Tramontini e Ariel Augusto Marcos
Copywriter: Guilherme “Vermelho” Glir
Creative Director: Christian Stange
“And that little car, Cléverson?”
The Start&Stop engines have arrived in Brazil. We’ve created a series of stop-motion short films to promote, in a playful and light-hearted way, one of the most incredible automotive technologies of all time.
For those who enjoy behind-the-scenes content, check out this video below. It took over 80 hours of shooting to capture a stop-motion sequence composed of 45,000 photos. The video gives you a taste of the effort that went into this project.
You know how everything a mom touches turns out better, right? Keeping that in mind, we created a unique and personalized tribute for Renault to honor the followers on the brand’s social media platforms.
Ad Agency: NeogamaBBH
Copywriter: Guilherme “Vermelho” Glir
Art Directors: André Rival, Antônio Sandes, Gabriel Covelli, Hugo Agostinho, Letícia Rodrigues e Luka Vasconcellos.
Creative Director: Fábio Mozeli e Márcio Ribas
Audio Production: Canja Áudio Culture
Video Production: Asteróide Filmes
Finally, for those who prefer longer content, check out this 15-minute script for the new ASUS release. It’s a video showcasing the key features of the notebook, with Daniel Kawano, ASUS Product Manager in Brazil, as the presenter.
Ad Agency: Kontent Hub
Copywriter: Guilherme “Vermelho” Glir
Creative Director: Yuri Franco
Scene Director: Marcelo Nava