A delightful project to promote the use of Itaú’s bikes, one of the coolest initiatives this bank has had in our country. Bikes that facilitate transportation, carrying ideas, people, and attitudes. Kudos to the cyclists!
Ad Agency: DM9DDB
Copywriter: Guilherme “Vermelho” Glir
Art Director: Paulo Takiuti
Creative Directors: Keka Morelle e Fábio Brandão